Serdika Centre Shopping Mall Opens On March 16 2010

Sofia's Serdika Centre shopping mall will open on March 16 2010, Plamen Ilchev, executive director of ECE Project Management Bulgaria, one of the companies behind the project, said in a December 18 2009 media statement.

The other partner in the mall on Sitnaykovo Boulevard is Sparkassen Immobilien AG. The mall has already rented out close to 96 per cent of its commercial space. The mall will have a golden exterior, something unprecedented for Bulgaria. Significantly, it will not be marketed as a recreation centre, hence the lack of cinemas. There will be restaurants, but the main attraction of the mall will be thematic presentations to be conducted at specified intervals.

The stores within the mall will have a common strategy, image and policy, offering high class goods and services. Up until this point 80 per cent of the stores and parcels within the mall have already been rented out, or 175 stores out of 220. Among the tenants will be Zara, Piccadilly, Technopolis, Beauty Zone and long-time partner Reek and Cloppenberg.

The total investment for Serdika Centre is 220 million euro. Serdika Centre is designed to be one of the largest shopping malls in Sofia, encompassing 50 000 sq m of trade area and 35 000 sq m of office space. It will have more than 1600 parking spaces beneath and above the centre.