The Black Sea resort Sunny Beach reached international success and became undisputed market leader.
Sunny Beach is a product of the market and its main purpose is to create the name of Bulgaria and to bring many tourists to the country.
The resort suddenly found itself at one of the first places in the European tourist market. Crowds of Scandinavians, British, Germans, Russians, Czechs, and many other young people have thrown into the party, as we know it in Bulgaria.
The lack of sufficient control gave the chance to be built countless restaurants, bars and pubs, which created a specific noisy, festive, unbridled and dance atmosphere that sprayed voices, colors and alcohol.
Cheap alcohol promotions, lower prices, bar tours, the famous buy one get one free, the dancing on the streets, always open restaurants, came also as a help.
Thousands of foreigners say that what they see in Sunny Beach is what they like much more then the most vaunted party resorts such as Ibiza, for example.