What is the future development of today`s shops

Online marketing will double up to10% of global sales traders within the next two years.

Internet marketing has radically altered the way we communicate, do business and shop.

Large international retailers were looking these changes with suspicion and considered them more as a threat to their traditional business model, which was focused on physical stores.

Recent years have brought significant reversal in this regard and today the majority of traders bet on a development strategy based on multi-channel marketing.

These are the conclusions of a new study of CBRE, conducted among 50 leading vendors, including 32 thousand retail outlets.

According to it, although traders began to look more seriously at new technologies as a model for the sale and development investments, the expansion of their existing network of stores remains a top priority.

Today 70% of them are considered as traditional vendors who have focused on physical stores. However, within two years, 63% of them will turn their businesses into fully integrated multi-channel retail platforms, including online and mobile shopping.

Traders say that online sales now account around 5% of the total volume of their sales. However, they believe that within two years this figure will double.

Social networks and investments in mobile shopping have still a secondary priority. However, 77% of retailers plan to strengthen their multi-platform mobile applications and mobile sites over the next two years.

For the same period, 72% of the chains are planning to operate the same or a greater number of stores in their national markets.

60% of them will need new areas within their global sales network as a result of new multichannel strategies.

Online marketing as part of the business model of retailers is expected to grow faster than the expansion of the network chains; however retailers plan to increase their presence in both directions.

Internet commerce is expected to play much greater role than currently developing markets, including Central and Eastern Europe, Pacific and the Middle East.